Cheesestamp
Year 2023
Type Branding
Role Graphic designer
Format Individual
Cheesestamp is a cheese snack brand designed for busy working adults. While cheese sticks are among China's most popular children's snacks, their nutritional value also makes them a convenient energy source for adults, yet adult-oriented options remain limited. The brand aims to make balanced nutrition an effortless part of everyday life. Inspired by its three core nutritional components, Carbohydrates, Protein and Dietary Fibre, the packaging identity uses their initials, C, P and D, to build the brand logo and visual system. Variations in proportion, arrangement and colour communicate nutritional balance, while distinctive colours and graphics differentiate each flavour. Individually wrapped in easy-tear packaging, the cheese sticks offer a convenient way to refuel during commutes, work breaks and on-the-go moments.
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